it all started in 2013
In less than a decade, the e-commerce brand has expanded to over 300 employees. Their site, shopmissa.com, gets 3+ million visitors per month. Miss A is the ultimate beauty+life shopping experience where customers can #justhavefun while not breaking the bank. In 2016, chief creative officer, CCO, Jean Baik took her passion for beauty to the next level launching her own line of makeup and tools, AOA Studio. Sticking with her goal of affordable beauty, all products featured in the line retail for $1.00. Now in 2023, ShopMissA.com is a one-stop shop for all things beauty where customers can find anything they need, from cosmetics and beauty tools to jewelry and lifestyle products, all for just $1.00.
First miss a brick-n-mortar concept introduced in 2016
In 2016, MISS A opened the very first brick-and-motar store in Grapevine Mills mall located near Dallas, TX. After tremendous success online, Miss A entered into the offline retail space to connect with customers in person, and to give a “real life” experience of Miss A. Since then, Miss A has emerged as one of the top favorite brands for Generation Z and Millenials, becoming THE destination for all beauty lovers. Each location offers hundreds of thousands of beauty, jewelry and lifestyle products with new arrivals introducing everyday.
After the success of the first location, Miss A has grown to 25 locations currently in TX, NM, OK, AR with expansion plans of 120 stores by 2025.