The ultimate affordable beauty experience.
One-stop shop for makeup, skincare, tools, jewelry, lifestyle goods starting at just $1.
- Kenneth & Jean Baik Founders
"We started Miss A with a vision to create a fun space for people like myself who love makeup and beauty tools and just want to have fun experimenting with products but not have to worry about spending too much money."
- Jean Baik
Founded in 2013, Miss A has served over 25 million customers worldwide, building a scaled, value-driven beauty platform across ecommerce, owned retail, and wholesale.
Miss A delivers fun, trend-forward beauty at accessible price points—where customers can #justhavefun discovering new favorites without breaking the bank. Built intentionally as an omnichannel business, Miss A launched as an ecommerce platform in 2013, introduced proprietary in-house brands in 2016, expanded into brick-and-mortar retail starting in 2016, and entered B2B distribution in 2024.
Today, Miss A stores and ShopMissA.com operate as one-stop shops for value beauty, offering cosmetics andNskincare primarily in the $1–$10 range, designed to drive high frequency, loyalty, and ongoing discovery.
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AOA STUDIO
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A2O LAB
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MISS A
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AOA PRO
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AOA SKIN
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SEOUL SCANDAL
· AOA STUDIO · A2O LAB · MISS A · AOA PRO · AOA SKIN · SEOUL SCANDAL
Baik Brands launched Seoul Scandal in 2025, which curates a comprehensive range of K‑beauty products, from serums and creams to masks and sunscreens—all tailored to achieve healthy, glowing skin at accessible prices.
Seoul Scandal delivers the essence of Seoul’s beauty scene to a global audience through a curated selection of high-impact K‑beauty products. With a growing digital presence,
founder-driven storytelling, competitive pricing, and a new physical footprint, it’s poised to become a leading name for consumers seeking Seoul’s skincare innovations!
In 2024 Miss A’s in-house brands AOA Skin and A2O Lab products were launched in over 20,000 retail doors across the U.S.
Known for affordable, trending beauty tools, AOA Studio’s Paw Paw Wonder Blender became the #1 selling beauty sponge on Amazon.
With the vision of the opening of international retail stores for continued global expansion, Miss A is positioned to become the headquarters of affordable beauty and lifestyle essentials all over the world.
EY Entrepreneur of the Year Winner
Jean & Kenneth Baik received the Ernst & Young Entrepreneur of the Year award.
EY’s award recognizes entrepreneurs who excel in innovation, financial performance and personal commitment to their businesses and communities, among other qualifications. As a recipient of the EY award, the Baiks join the ranks of former winners Howard Schultz, former Starbucks CEO, and eBay’s Pierre Omidyar, among others.
