it all started in 2013

In five short years, the brand has expanded to over 200 employees. Their site,, gets 4+ million visitors per month. In 2016, owner Jean Baik took her passion for beauty to the next level launching her own line of makeup and tools, AOA Studio. Sticking with her goal of affordable beauty, all products featured in the line retail for $1.00.

Shopmissa also launched a2o Lab, a higher end line of AOA that will range in price from $2.00-$5.00.